Relationships help us define who we are. Relationships within your community help define your school. Find an example of a type of relationship and someone willing to share their story. You just might move mountains.
Do you have courses that set you apart from other schools? Go visit the classroom and be a fly on the wall. Try interviewing teachers or students then send it to us! Voila, you have a video that highlights an offering at your school.
AP courses. Honors courses. Required courses. Kids are in the classroom for a good part of their day and they like to share what they are learning with others. Current and prospective families like to glimpse into the classroom. Students too!
It helps to work problems out with your friends. This video brought more kids into the peer tutoring program because they saw that it was a great place to find help from peers.
Every community has its cherished characters. Edna is just one of many that we chose to highlight. Spend time with your camera on them, and in less than an hour you will have enough footage for us to edit a video that highlights why these characters are so special to the community.
Ask a simple question such as “What are you making?” and it will enable you to say volumes about your community.
So simple. Ask students, staff and teachers to say one thing about their school that makes it rock. Edit them together and you have a great marketing video.
Another simple but potent idea. What is your favorite meal at the dinning hall? This is a fun way to spice up your video feed while also giving a nod to the people and things we all take for granted.
Many donors may not live close by your school but that does mean you can’t keep them abreast of the progress their gifts afford. This is one interview and a couple of hours shooting B-roll. It works for donors, prospective athletes and the current community. The donors that see this know they have contributed to a great cause.
This video documents the construction process of a new building, but it does it in a fun way and captures the ribbon cutting for posterity. This video was used as a thank you note to donors, a calling card to prospective athletes, and a way to celebrate the new place within the community. Think past, present and future!
This video is longer than most, but it is from 2008 when attention spans were longer! We documented the tear down and construction of a new dorm, as well as the results of development. Even though it is old, it continues to serve well.
We were anxiously awaiting the students who would inhabit this new dorm and they were eager to show us around their new digs. Donors and parents were ecstatic to see their happy students in their new home.
There is a lot to be learned from a teacher that documents their overseas program. This is footage from an overseas pilot program helped publicize the term abroad. Currently, there is a waiting list for students. The camera is your friend regardless of where you are.
This video was made with less than 30 minutes of footage taken on a FLIP camera. You do not have to document an entire event but just a minutes or less of each event. From there, take advantage of what the magic of editing can do!
Have FLIP HD camera, will travel! This was made from only a few minutes of footage but we get to see and hear what the kids are experiencing while in Spain. This video not only gives parents and peers a glimpse of their dear ones, but it also helps to promote the overseas program within the school.
Incoming students as well as tenured faculty were game for taking this footage while on orientation. It’s great public relations for the program and gives prospective students a glimpse of the kids who are attending the school they are considering. It is also fun for the whole school community to watch!
Parents want to share stories as much as students do. A simple question posed to a handful of parents can speak volumes and the video can be used in admissions for years. Find a place with the least amount of noise and use your tripod for to capture content through one-on-one interviews that can become very compelling.
Parent or Family Weekends are a great time to capture video. This particular video highlights parents and siblings of students speaking about their favorite things at the school. Parent weekends are always active and a great time to capture footage as most people are eager to talk!
Alumni always have something to say, so capture it on video. You can highlight the things that have changed (new buildings) or have not had to change (traditions), and grab some nostalgic stories at the same time.
Has anyone digitized your school’s photo archives? This is a fun and easy way to publicize your school. What a great way to see history before your eyes.
This was a fun video to edit because we were able to incorporate old photos and film footage. Kids love to talk about their sports and parents love to hear them. This video was posted one week before the big rival game and in keeping with the old photos and film we asked kids how long the rivalry had been going. Go team!
Sure, school is important but equally important are the things the students are doing outside of the classroom. This video is a great example of coaches taking footage “in the field” using a Go-Pro head cam. Kids love to talk about adventures, and who doesn’t want to listen to a happy kid?
Most schools have a theatre production at least once in the school year. Sharing a video one week before the opening night is a great way to publicize the event. It also becomes part of a visual catalog of your school’s theatrical events.
This particular video gives a nod not only to the lacrosse program but it also makes reference to the new locker rooms and a turf field that was in the works. This video serves as a marketing tool for prospective families and athletes and was also used to help raise funds as well as thank donors involved in the projects.

Questions? Email: reelschools@gmail.com
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